{
Marquette
Hanson
}
Skills
Case Studies
Education
Resumé
Contact
Hello!
I'm Marquette Hanson
I am a from North Carolina who works with digital tools and systems to improve user experiences
Case Study
Virtual Outfitting Pilot
Fleet Feet | Digital Experience Project
Overview
Supported a live virtual outfitting pilot designed to enhance the online customer experience and improve product recommendations. This involved direct B2C communication, allowing us to gauge customer desires and feedback in real time.
Objective
Improve the digital customer journey by testing a virtual outfitting experience and identifying areas for refinement.
My Role
- Tracked customer feedback and engagement
- Supported cross-functional collaboration
- Analyzed rollout performance signals
Outcome
Translated user feedback into actionable improvements that enhanced the digital experience and optimized the rollout strategy.
Web Development Case Studies
Skills
Marketing & Digital Skills
• Campaign coordination & promotional support
• Email marketing & automation (MailerLite integration)
• Website content management
• Partnership coordination
• Customer feedback & journey tracking
• Cross-functional communication
Tools & Technical Skills
• HTML/CSS with SEO best practices (meta tags, semantic structure)
• JavaScript
• WordPress
• API integration
• Figma
• HubSpot (certified)
Education
University of Missouri
Bachelor of Science
August 2018 – May 2022
• Major in Sport Management
HubSpot
Digital Marketing Certificate
• Completed HubSpot’s Digital Marketing certification, developing a strong understanding of customer journeys, digital content, and user engagement.
